垂直领域的数字参与

Amit Bathla

2018年6月25日

What 政府, Higher 教育, 运输 和 医疗保健 Are Doing

Digital transformation will be a key area of focus for enterprises throughout next year. 事实上, 据火狐体育手机分析公司IDC称, enterprise spending on digital transformation is expected to be exceed $2 trillion in 2019.

If you’ve read our previous blog posts on changing customer expectations due to the sharing economy 和 how enterprises are exploring digital engagement, this staggering statistic from IDC should come as no surprise.

The blog posts were based on an eBook we commissioned by Wainhouse Research entitled “使用云来吸引、参与 & Retain Your Customers: From ‘Communications Platform as a Service’ to Digital Engagement.”

Our previous blog post in this three-part series introduced four key verticals that are leveraging the cloud 和 通信平台即服务; 包括 政府, 教育, 运输 和 医疗保健.

Today we’ll look at use cases on how each vertical was able to use the cloud 和 CPaaS to enhance its customer engagement.

政府
如电子书中所述, many may be surprised to learn that many 政府 organizations have been working on digital transformation for some time now, 尤其是涉及到公民交流的时候. Major initiatives have included using technology to get closer to citizens, improving disaster awareness communications 和 in building smart cities. 下面是两个有趣的用例:

基于位置的服务:如果一个市民目睹了洪水, they can send an image to the local 政府 agency 和 the 政府 agency can issue alerts to other citizens in that area.

Citizen engagement: It can be difficult to connect elected officials with citizens, so large-scale online conferencing tools can be used for town halls to get the voices of more citizens heard.

教育
Digital learning is a key topic in many learning environments today, making mobility 和 security a priority for 教育al institutions. But digital learning 和 its requirements come with challenges for schools with outdated infrastructure 和 many are needing to do more with less. 尽管如此，还是有一些有趣的用例:

新的学生服务:云支持文本, audio, video 和 location-based service to help new students get acquainted with a campus or call for help if they’re in trouble.

加强校园安全:云, along with data from traditional sources 和 物联网 sensors can enable student calls for safety alerts, 检测漏水的传感器, 或者视频监控系统发出入侵信号, 和更多的, all enabling quicker communication between the appropriate staff for triage 和 resolution.

运输
运输 users come from all different backgrounds 和 technical preferences 和 the 运输 industry must keep that in mind when considering new or updated communication services. 除此之外, t在这里 are increasing physical 和 digital security dem和s on 运输 services, making even simple communications projects especially complicated. 一些有趣的用例包括:

Special services: The cloud can enable easy communication for a disabled passenger that books travel 和 needs assistance. 入住和抵达后, travel staff can be notified to arrive on time to help the passenger board.Lost baggage: For a traveler unsure of w在这里 to pick up his or her baggage, the cloud can enable text alerts on w在这里 to pick up the baggage. If further assistance is needed, an agent can join via video chat to help locate the baggage.

医疗保健
就像交通一样, 医疗保健用户多种多样, but dem和 for mobile 和 distributed communications is growing. 即使是老年患者, many doctors are interested in technologies enabling mobile communication with these patients. 一些关键用例包括:

In-hospital care: The cloud enables nurses to have quick access to patient data, 时间表和更多的改善护理和降低成本.

ALE黑客健康营:使用阿尔卡特朗讯彩虹™, ALE created an internal social network for 医疗保健 providers to share information 和 collaborate, 同时保证病人信息的安全.

Every industry is seeing an opportunity to better engage 和 communicate with customers through digital transformation. While implementing the necessary technologies can seem like a daunting task, the use cases above 和更多的 in the Wainhouse Research eBook show the great benefits that each industry can experience through digital engagement via CPaaS.

欲了解更多信息，请下载完整的 电子书在这里.